
In addition to being a “webinar connoisseur” I stay on top of best practices and new industry developments by attending Twitter chats. A Twitter chat is a conversation on Twitter that is held on a certain day/time and contains a specific hashtag so that people can follow along. Word of mouth about the chat spreads when followers of the people attending the chats see the hashtag and join the conversation as well. If you see a chat that interests you, set up a Twitter search or use a program like TweetDeck, Seesmic, or WhatTheHashtag to follow along.
Many marketing, public relations, and social media industry leaders spend time each week participating in these chats. You can often find Beth Harte from Marketing Profs, Mack Collier from The Viral Garden, Sarah Evans from PRSarahEvans.com, Valeria Maltoni from Conversation Agent, and many others on Twitter chats. It’s an easy way to learn from your peers, experts in the field, and basically anyone who is interested about a certain topic.
My Top 12 Twitter Chats By Day
Here are the 12 Twitter chats that I try to attend as often as my schedule allows (all times Eastern). Please note that there are several that overlap on Tuesday and Wednesday night – you’ll either have to multi-task and view all of them at once or pick the topic that looks most interesting that evening.
Monday
8P-11P #JournChat (chat with public relations professionals, bloggers, journalists)
Tuesday
12N-1P #SocialMedia (social media for business) This chat is designated by a specific #SM?? hashtag – each week increments by 1 see HashtagSocialMedia for more details.
8P-9P #SMBiz (small business networking)
8P-9P #PR20Chat (the latest in public relations)
9P-10P #EventProfs (social media and events)
Wednesday
11A-12N #BrandChat (personal branding)
1P-2:30P #SMChat (social media and communities)
8P-9P #IMCChat (Integrated Marketing Communications conversations)
8P-9P #SmallBizChat (small business tips & advice, especially new small businesses)
Thursday
4P-5P #MrktChat (travel and tourism marketing – lots of ski resorts represented here)
Friday
12N-1P #KaizenBlog (using Kaizen techniques for continuous improvement in social media)
Saturday
Take a break – it’s the weekend for crying out loud! (If you’re really bored, you can review the chats that you multi-tasked on Wednesday night…)
Sunday
9-10P #BlogChat (how to make your blog better)
Do you attend any of these chats? Which ones do you find the most interesting? Do you know of a great Twitter chat that I have missed? I’m always looking for new conversations to join, so please leave a comment below and let me know!












Dreams Really Can Come True – Saints Win 2010 Superbowl
Superbowl XLIV is over and the New Orleans Saints have won, much to the surprise of many Indianapolis Colts fans. It was a great game both from the sports perspective and the social media perspective. Mullen and Radian6 put together Brandbowl 2010, which monitored Twitter comments to rank the brands that purchased Superbowl ads.
In my opinion, the 2010 Superbowl ads weren’t that great – the one that impressed me the most was a commercial that I had seen before the Superbowl and some of the new ads just weren’t that funny and/or memorable and some were just offensive. With more than 18,600 mentions, it appears that Doritos has won the Brandbowl – Adweek has posted all of the Superbowl ads here if you missed them – and it just so happens that the ad I thought was most memorable was from Doritos as well.
The “House Rules” Doritos ad (where the little boy says, “Keep your hands off my momma. Keep your hands off my Doritos.”) was my favorite in spite of the slap by the little boy and the fact that it wasn’t an ad that premiered during the Superbowl. I think it could have been just as effective if the little boy had grabbed the potential boyfriend’s chin instead of the slap, but that’s just me…
The win by Doritos is not completely unexpected because they had several entries in the Brandbowl, but the win by the New Orleans Saints has proven to be an amazing comeback story. Less than five years after hurricane Katrina left them without a place to call home, the Saints are bringing home the Lombardi Trophy. What a difference just a few short years can make.
In five years, my children will have graduated from high school and my husband and I will be empty-nesters. In five years, my dreams are to be able to travel more, to be in better shape, and to be working in a job that I love and where I am appreciated and valued. What are your dreams for five years from now? Will you be winning the Superbowl? Please leave a comment below and let me know!