Yearly Archives: 2009

Happy Holidays, Season’s Greetings, or Merry Christmas?

By Sharon Mostyn | Published: December 26, 2009

How do you wish your customers happy holidays? Are you specific: Merry Christmas, Happy Kwanzaa, Happy Hanukkah? Or generic: Season's Greetings, Happy Holidays?

Posted in Email Marketing, General Updates, Marketing | Tagged Christmas, email, Hanukkah, Happy Holidays, holiday emails, holiday greetings, Kwanzaa, Merry Christmas, Santa Claus, Season's Greetings, Winter Solstice | Leave a comment

Blizzard 2009 – Memories of Snowstorms Past

By Sharon Mostyn | Published: December 21, 2009

Enjoying the beautiful snow after Blizzard 2009 and remembering other snowstorms that weren't quite as relaxing.

Posted in General Updates, Medical Mayhem, Motherhood | Tagged #SnOMG, Baltimore, Blizzard 2009, Camelback Mountain Resort, memories, Mostyn Medical Mayhem, Ski Patrol, snow, snowstorm | 2 Comments

Almost Nuts About Southwest Airlines?

By Sharon Mostyn | Published: December 10, 2009

Marketing lessons learned from an almost satisfying customer service lesson with Southwest Airlines.

Posted in General Updates, Marketing, Social Media | Tagged @SouthwestAir, Facebook, Facebook Fan Page, nuts, Southwest, Southwest Airlines, Twitter | 3 Comments

Cyber Monday Mayhem: Bigger Is Not Always Better

By Sharon Mostyn | Published: December 1, 2009

Bigger is not always better when it comes to swollen lips, online shopping traffic, or landing page content. Sometimes less really is more.

Posted in Marketing, Medical Mayhem | Tagged Black Friday, Coremetrics, Coremetrics Benchmark, Cyber Monday, Landing Page Optimization, Less is More, SiteTuners.com, Tim Ash | 1 Comment

Quit Following Me!

By Sharon Mostyn | Published: November 24, 2009

The number of followers shouldn't be used as a social media measure of success or key performance indicator (KPI). Social media followers are only worth the input they bring to the conversation.

Posted in General Updates, Marketing, Social Media | Tagged Albert Camus, Facebook friends, friends, friendship, key performance indicator, KPI, LinkedIn contacts, measure of success, Social Media, Twitter followers | 7 Comments

You’re In Good Hands…

By Sharon Mostyn | Published: November 12, 2009

Good customer service retains loyal customers and creates word of mouth marketing. Allstate agent Michael Torr went above & beyond and will keep our business.

Posted in General Updates, Marketing, Motherhood | Tagged #pubcon, Allstate, customer service, Michael Torr, Mike Arauz, WOM Marketing, word of mouth marketing | 2 Comments

Top 5 Tips from a Webinar Connoisseur

By Sharon Mostyn | Published: November 6, 2009

I LOVE webinars!!! I consider myself a “webinar connoisseur” because I view several webinars each week, either live or recorded. The insights that I get from these web conferences are unique and extraordinary knowledge that I can obtain in few other places. Here's how you can make sure your webinar meets my high standards!

Posted in General Updates, Marketing | Tagged All About Email, Awareness Networks, Blue Sky Factory, Focus Research, Ion Interactive, iProspect, Listrak, Marketing Profs, Search Marketing Now, top tips, Virtual Conference, web conference, web conferencing, webinars, Webmarkeintg 123, WOMMA, Zuberance | 7 Comments

Did You Wish Everyone A Happy Halloween?

By Sharon Mostyn | Published: October 31, 2009

Happy Halloween from Sharon Mostyn. Did you wish your email subscribers a Happy Halloween?

Posted in Marketing | Tagged Email Marketing, Happy Halloween, holiday emails, holiday greetings | Leave a comment

The Right Message, to the Right Person, at the Right Time.

By Sharon Mostyn | Published: October 27, 2009

This post uses a message from a school as an example of how having the right message, to the right person, at the right time can generate goodwill toward the sender.

Posted in Marketing, Motherhood | Tagged Email Marketing, relevant messages, spam | 1 Comment