Yearly Archives: 2010

Haiku for Sarah Evans

By Sharon Mostyn | Published: July 24, 2010

On a double dare, I entered a contest by Cision to meet Sarah Evans at NBC News during a live Journchat, but my boss and family won't be happy if I do since I'll be at ASE10 the following week - traveling too much!

Posted in Affiliate Marketing, General Updates, Marketing, PR, Social Media, Twitter Chats | Tagged #JournChat, Affiliate Summit East 2010, ASE10, Cision, Liz Pope, NBC News, Sarah Evans | 3 Comments

Affiliates & Social Media: #SMchat Topic July 2010

By Sharon Mostyn | Published: July 12, 2010

It's the last #SMchat I'm moderating before Affiliate Summit East 2010 so I wanted to find out the prevailing attitude of affiliates in the social media sphere.

Posted in Affiliate Marketing, General Updates, Marketing, Social Media, Twitter Chats | Tagged #SMChat, affiliate, Affiliate Summit East, Affiliate Summit East 2010, Dr Ralph Wilson, FTC Revised Endorsement Rules, Marketing, moderator, Shawn Collins, Social Media, strategy, Twitter chat | 4 Comments

Who Can Turn Down A Double Dare?

By Sharon Mostyn | Published: July 6, 2010

Who Can Turn Down A Double Dare? Certainly not me...even when I have to stay up almost to midnight to get it posted! Here's what I've done in the 1st half of 2010 and what I plan to accomplish for the rest of the year!

Posted in General Updates | Tagged accomplishment, goals, Patrick Allmond | 4 Comments

Does Your Corporate Strategy Include Social Media?

By Sharon Mostyn | Published: June 2, 2010

The 6/2/10 #SMchat is all about social media and corporate strategy. A recent infographic shows how social media is changing business and presents a lot of questions on how to incorporate social media into your strategic planning.

Posted in General Updates, Marketing, Social Media | Tagged #SMChat, corporate strategy, Social Media, strategic planning, Willis Wee | 5 Comments

Testing, Testing, One, Two, Three… #SMchat Topic for 05/12/10

By Sharon Mostyn | Published: May 10, 2010

Testing of marketing campaigns was a prevalent theme at the MarketingProfs B2B Forum (MPB2B) and hopefully this theme will continue during #SMchat.

Posted in Email Marketing, General Updates, Marketing, Web Analytics | Tagged email testing, Google Website Optimizer, marketing campaigns, MarketingProfs B2B Forum, statistically significant, Stephanie Miller, testing, testing methods | 3 Comments

Location, Location, Location!

By Sharon Mostyn | Published: May 3, 2010

I’m in Boston speaking at the MarketingProfs B2B Forum, which is a beautiful city for a conference although Boston has had some water problems in the past few days. (Can you say ‘massive water main break?’ See my post on the3six5.com for more details.) It struck me as a great location, being a quick train [...]

Posted in Email Marketing, General Updates, Marketing, Motherhood, Web Analytics | Tagged best practices, email testing, Hands-on Session: Email Testing for Higher ROI, lacrosse crease defense, MarketingProfs B2B Forum, softball batting left, Stephanie Miller, tips and tricks, Web Analytics | 1 Comment

Marketing and Web Analytics – #SMchat 4/21/10

By Sharon Mostyn | Published: April 20, 2010

The 4/21/10 #SMchat topic will be marketing and analytics. I'll be moderating so I thought you would like to know the questions in advance.

Posted in General Updates, Marketing, Web Analytics | Tagged #SMChat, Analytics, Avinash Kaushik, Coremetrics, Google Analytics, Marketing, Omniture, Twitter chat, Web Analytics, WebTrends | 3 Comments

Don’t Put All of Your Eggs In One Basket

By Sharon Mostyn | Published: April 5, 2010

In marketing, as in life, it is best to diversify your interests. Testing multiple marketing channels to see what works for you is the best strategy.

Posted in Affiliate Marketing, DRTV, Email Marketing, General Updates, Marketing, Social Media | Tagged Affiliate Marketing, basket, direct response television, DRTV, Easter, eggs, Email Marketing, Facebook, marketing channels, pay-per-click, PPC, SEM, Social Media, testing, Twitter, YouTube | 3 Comments

21 Years of Mostyn Medical Mayhem…Um…I Mean, Wedded Bliss

By Sharon Mostyn | Published: April 1, 2010

Celebrating 21 years of marriage...and Mostyn Medical Mayhem!

Posted in Medical Mayhem, Motherhood | Tagged anniversary, Mostyn Medical Mayhem, wedded bliss | 4 Comments

Twitter Chats – Fantastic for Insights and Visibility

By Sharon Mostyn | Published: March 31, 2010

Twitter chats let you connect with people who are interested in the same things to share insights and information. It doesn't hurt to get your name out there, either...