Yearly Archives: 2010

How Do You Know Who To Interact With On Social Media?

A Tweet to Autom Tagsa (@autom8) during last week’s #SMchat: “knowing who to interact with is as important as the interaction itself” becomes this week’s chat topic.

Posted in General Updates, Marketing, Social Media, Twitter Chats | Tagged , , , , , , , , , | 10 Comments

Why Didn’t I Ask “How Did You Hear About Us?” I Already Know.

During a Twitter chat on conversion rate optimization (#CROchat), several participants recommended that you shouldn’t ask “How did you hear about us?” Here’s why I agree…

Posted in DRTV, General Updates, Marketing, Twitter Chats, Web Analytics | Tagged , , , , , , , , , | 2 Comments

Haiku for Sarah Evans

On a double dare, I entered a contest by Cision to meet Sarah Evans at NBC News during a live Journchat, but my boss and family won’t be happy if I do since I’ll be at ASE10 the following week – traveling too much!

Posted in Affiliate Marketing, General Updates, Marketing, PR, Social Media, Twitter Chats | Tagged , , , , , , | 5 Comments

Affiliates & Social Media: #SMchat Topic July 2010

It’s the last #SMchat I’m moderating before Affiliate Summit East 2010 so I wanted to find out the prevailing attitude of affiliates in the social media sphere.

Posted in Affiliate Marketing, General Updates, Marketing, Social Media, Twitter Chats | Tagged , , , , , , , , , , , | 4 Comments

Who Can Turn Down A Double Dare?

Who Can Turn Down A Double Dare? Certainly not me…even when I have to stay up almost to midnight to get it posted! Here’s what I’ve done in the 1st half of 2010 and what I plan to accomplish for the rest of the year!

Posted in General Updates | Tagged , , | 4 Comments

Does Your Corporate Strategy Include Social Media?

The 6/2/10 #SMchat is all about social media and corporate strategy. A recent infographic shows how social media is changing business and presents a lot of questions on how to incorporate social media into your strategic planning.

Posted in General Updates, Marketing, Social Media, Twitter Chats | Tagged , , , , | 5 Comments

Testing, Testing, One, Two, Three… #SMchat Topic for 05/12/10

Testing of marketing campaigns was a prevalent theme at the MarketingProfs B2B Forum (MPB2B) and hopefully this theme will continue during #SMchat.

Posted in Email Marketing, General Updates, Marketing, Twitter Chats, Web Analytics | Tagged , , , , , , , | 3 Comments

Location, Location, Location!

I’m in Boston speaking at the MarketingProfs B2B Forum, which is a beautiful city for a conference although Boston has had some water problems in the past few days. (Can you say ‘massive water main break?’ See my post on the3six5.com for more details.) It struck me as a great location, being a quick train [...]

Posted in Email Marketing, General Updates, Marketing, Motherhood, Web Analytics | Tagged , , , , , , , , | 1 Comment

Marketing and Web Analytics – #SMchat 4/21/10

The 4/21/10 #SMchat topic will be marketing and analytics. I’ll be moderating so I thought you would like to know the questions in advance.

Posted in General Updates, Marketing, Twitter Chats, Web Analytics | Tagged , , , , , , , , , | 3 Comments

Don’t Put All of Your Eggs In One Basket

In marketing, as in life, it is best to diversify your interests. Testing multiple marketing channels to see what works for you is the best strategy.

Posted in Affiliate Marketing, DRTV, Email Marketing, General Updates, Marketing, Social Media | Tagged , , , , , , , , , , , , , , , | 3 Comments