Author Archives: Sharon Mostyn

5 Questions About Building Brands Via Social Media

A collection of branding and social media articles and questions in preparation for #SMchat on 10/13/10.

Posted in Branding, General Updates, Marketing, Social Media, Twitter Chats | Tagged , , , , , , , , , , , , , , , , , , | 3 Comments

Every Child Wants A Pony, Does Every Marketer Want A Pony Movie?

The cinematic release, Secretariat, looks to be a blockbuster. Movie publicity via both online and offline marketing is an excellent example of brand advocacy.

Posted in Affiliate Marketing, General Updates, Marketing, Motherhood, Social Media | Tagged , , , , , , , | 1 Comment

An Exciting Week for Conferences and Webinars

In one week, I was a panelist in a webinar, posted a speaking proposal for an affiliate conference, and was offered a free pass to another conference for being a brand advocate.

Posted in Affiliate Marketing, General Updates, Marketing, Web Analytics | Tagged , , , , , , , , , , , , | 1 Comment

The ER is for Special Occasions

Typical Mostyn Medical Mayhem can be handled at Patient First but for special occasions (ex. birthdays or Mother’s Day) sometimes you just have to go to the ER.

Posted in General Updates, Marketing, Medical Mayhem, Motherhood | Tagged , , , , , , | 5 Comments

How Do You Know Who To Interact With On Social Media?

A Tweet to Autom Tagsa (@autom8) during last week’s #SMchat: “knowing who to interact with is as important as the interaction itself” becomes this week’s chat topic.

Posted in General Updates, Marketing, Social Media, Twitter Chats | Tagged , , , , , , , , , | 10 Comments

Why Didn’t I Ask “How Did You Hear About Us?” I Already Know.

During a Twitter chat on conversion rate optimization (#CROchat), several participants recommended that you shouldn’t ask “How did you hear about us?” Here’s why I agree…

Posted in DRTV, General Updates, Marketing, Twitter Chats, Web Analytics | Tagged , , , , , , , , , | 2 Comments

Haiku for Sarah Evans

On a double dare, I entered a contest by Cision to meet Sarah Evans at NBC News during a live Journchat, but my boss and family won’t be happy if I do since I’ll be at ASE10 the following week – traveling too much!

Posted in Affiliate Marketing, General Updates, Marketing, PR, Social Media, Twitter Chats | Tagged , , , , , , | 5 Comments

Affiliates & Social Media: #SMchat Topic July 2010

It’s the last #SMchat I’m moderating before Affiliate Summit East 2010 so I wanted to find out the prevailing attitude of affiliates in the social media sphere.

Posted in Affiliate Marketing, General Updates, Marketing, Social Media, Twitter Chats | Tagged , , , , , , , , , , , | 4 Comments

Who Can Turn Down A Double Dare?

Who Can Turn Down A Double Dare? Certainly not me…even when I have to stay up almost to midnight to get it posted! Here’s what I’ve done in the 1st half of 2010 and what I plan to accomplish for the rest of the year!

Posted in General Updates | Tagged , , | 4 Comments

Does Your Corporate Strategy Include Social Media?

The 6/2/10 #SMchat is all about social media and corporate strategy. A recent infographic shows how social media is changing business and presents a lot of questions on how to incorporate social media into your strategic planning.

Posted in General Updates, Marketing, Social Media, Twitter Chats | Tagged , , , , | 5 Comments