Category Archives: DRTV

Video – The Other Search Marketing Method

By Sharon Mostyn | Published: April 17, 2011

Since YouTube was named the second-largest search engine, it makes sense to add video to your website. Here are some questions to ask before you add videos.

Also posted in General Updates, Marketing, Twitter Chats | Tagged , , , , , | 3 Comments

Why Didn’t I Ask “How Did You Hear About Us?” I Already Know.

By Sharon Mostyn | Published: August 26, 2010

During a Twitter chat on conversion rate optimization (#CROchat), several participants recommended that you shouldn’t ask “How did you hear about us?” Here’s why I agree…

Also posted in General Updates, Marketing, Twitter Chats, Web Analytics | Tagged , , , , , , , , , | 2 Comments

Don’t Put All of Your Eggs In One Basket

By Sharon Mostyn | Published: April 5, 2010

In marketing, as in life, it is best to diversify your interests. Testing multiple marketing channels to see what works for you is the best strategy.

Also posted in Affiliate Marketing, Email Marketing, General Updates, Marketing, Social Media | Tagged , , , , , , , , , , , , , , , | 3 Comments