Category Archives: Email Marketing

Testing, Testing, One, Two, Three… #SMchat Topic for 05/12/10

By Sharon Mostyn | Published: May 10, 2010

Testing of marketing campaigns was a prevalent theme at the MarketingProfs B2B Forum (MPB2B) and hopefully this theme will continue during #SMchat.

Location, Location, Location!

By Sharon Mostyn | Published: May 3, 2010

I’m in Boston speaking at the MarketingProfs B2B Forum, which is a beautiful city for a conference although Boston has had some water problems in the past few days. (Can you say ‘massive water main break?’ See my post on the3six5.com for more details.) It struck me as a great location, being a quick train [...]

Also posted in General Updates, Marketing, Motherhood, Web Analytics | Tagged best practices, email testing, Hands-on Session: Email Testing for Higher ROI, lacrosse crease defense, MarketingProfs B2B Forum, softball batting left, Stephanie Miller, tips and tricks, Web Analytics | 1 Comment

Don’t Put All of Your Eggs In One Basket

By Sharon Mostyn | Published: April 5, 2010

In marketing, as in life, it is best to diversify your interests. Testing multiple marketing channels to see what works for you is the best strategy.

Also posted in Affiliate Marketing, DRTV, General Updates, Marketing, Social Media | Tagged Affiliate Marketing, basket, direct response television, DRTV, Easter, eggs, Email Marketing, Facebook, marketing channels, pay-per-click, PPC, SEM, Social Media, testing, Twitter, YouTube | 3 Comments

2010 Internet Marketing Olympics Dream Team

By Sharon Mostyn | Published: February 28, 2010

Here is my list of internet marketing "Olympians" who I would want on my dream team of gold-medal champions - who did I miss, who would you pick and why?

Also posted in Affiliate Marketing, General Updates, Marketing, Social Media | Tagged 2010 Winter Olympics, Adam Sherk, Amber Naslund, Aneta Hall, Ann Handley, Avinash Kaushik, Beth Harte, Blue Sky Factory, Brent Payne, CB Whittemore, Chad White, Chris Burns, Chris Penn, Coree Silvera, Coremetrics, David Szetela, Dawn Westerberg, Debra Ellis, Dharmesh Shah, DJ Francis, DJ Waldow, dream team, Geno Prussakov, Greg Cangialosi, Heather in BC, Hubspot, internet marketing, Jay Baer, Jen Goode, Jim Kukral, Lee Odden, Loren Baker, Mack Collier, Mari Smith, Marketing Profs, Melanie Seery, Michael Katz, Mike Volpe, Missy Ward, Paul Chaney, Rand Fishkin, Renee Lemley, Scott Hardigree, Scott Jangro, Scott Stratten, Shawn Collins, Shelley Ryan, Stephanie Lichtenstein, Stephanie Miller, Teresa Basich, The Duffy Agency, Trisha Lyn Fawver, Wil Reynolds | 20 Comments

Happy Holidays, Season’s Greetings, or Merry Christmas?

By Sharon Mostyn | Published: December 26, 2009

How do you wish your customers happy holidays? Are you specific: Merry Christmas, Happy Kwanzaa, Happy Hanukkah? Or generic: Season's Greetings, Happy Holidays?