Category Archives: Email Marketing

Testing, Testing, One, Two, Three… #SMchat Topic for 05/12/10

Testing of marketing campaigns was a prevalent theme at the MarketingProfs B2B Forum (MPB2B) and hopefully this theme will continue during #SMchat.
Also posted in General Updates, Marketing, Web Analytics | Tagged , , , , , , , | 3 Comments

Location, Location, Location!

I’m in Boston speaking at the MarketingProfs B2B Forum, which is a beautiful city for a conference although Boston has had some water problems in the past few days. (Can you say ‘massive water main break?’ See my post on the3six5.com for more details.) It struck me as a great location, being a quick train [...]
Also posted in General Updates, Marketing, Motherhood, Web Analytics | Tagged , , , , , , , , | 1 Comment

Don’t Put All of Your Eggs In One Basket

In marketing, as in life, it is best to diversify your interests. Testing multiple marketing channels to see what works for you is the best strategy.
Also posted in Affiliate Marketing, DRTV, General Updates, Marketing, Social Media | Tagged , , , , , , , , , , , , , , , | 3 Comments

2010 Internet Marketing Olympics Dream Team

Here is my list of internet marketing "Olympians" who I would want on my dream team of gold-medal champions - who did I miss, who would you pick and why?
Also posted in Affiliate Marketing, General Updates, Marketing, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 20 Comments

Happy Holidays, Season’s Greetings, or Merry Christmas?

How do you wish your customers happy holidays? Are you specific: Merry Christmas, Happy Kwanzaa, Happy Hanukkah? Or generic: Season's Greetings, Happy Holidays?
Also posted in General Updates, Marketing | Tagged , , , , , , , , , , | Leave a comment
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