Category Archives: Marketing

Putting The Social Back In Social Media

By Sharon Mostyn | Published: February 9, 2010

Being good at social media online doesn't guarantee that someone is likable in person. Keep your personal brand consistent online and off to collect and retain friends.

Also posted in General Updates, Social Media | Tagged #BlogChat, #JournChat, Affiliate Summit West 2010, Arlene Wszalek, Curt Smith, Tears for Fears, Twitter celebrities, Twitter snob | 21 Comments

Top 12 Twitter Chats by Day – What are your Favorites?

By Sharon Mostyn | Published: January 31, 2010

Here are some interesting marketing, public relations, and social media chats on Twitter. Check them out, let me know what you think, and share your favorites!

Also posted in Social Media | Tagged #BlogChat, #BrandChat, #EventProfs, #IMCChat, #JournChat, #KaizenBlog, #MrktChat, #PR20Chat, #SmallBizChat, #SMBiz, #SMChat, #SocialMedia, Beth Harte, chat, Conversation Agent, ConversationAge, Mack Collier, Marketing, Marketing Profs, PRSarahEvans.com, public relations, Sarah Evans, Social Media, The Viral Garden, Twitter, Valeria Maltoni | 18 Comments

The Luckiest Girl In Vegas!

By Sharon Mostyn | Published: January 24, 2010

Starting with getting a free ticket to Affiliate Summit West 2010 and ending with dinner with both old and new friends, this conference was a very lucky event.

Also posted in Affiliate Marketing, General Updates | Tagged Affiliate Marketing, Affiliate Summit, Affiliate Summit East 2010, Affiliate Summit West 2010, BowlingShirt.com, Brian Littleton, buy.at, GTO Management, Jason Rubacky, Jen Goode, Karen Garcia, National Breast Cancer Foundation, Pinnacle Awards, ShareASale, Team Loxly Marketing, Things From Another World | 6 Comments

Affiliate Summit West 2010 – Here I Come!

By Sharon Mostyn | Published: January 11, 2010

Affiliate Summit West 2010 is not to be missed if you're interested in Affiliate Marketing! You'll find info on Affiliate Summit and sample affiliate links.

Also posted in Affiliate Marketing, General Updates | Tagged Adam Riemer, affiliate marketer, Affiliate Marketing, Affiliate Summit, Affiliate Summit West 2010, business cards, Poken, Shawn Collins | 5 Comments

New Year’s Eve Customer Service Done Right

By Sharon Mostyn | Published: January 4, 2010

What could have been a word-of-mouth marketing nightmare at Will O' The Wisp was handled in the best possible manner and made me a believer and brand advocate!

Also posted in General Updates | Tagged customer service, New Year's Eve 2009, Will O' The Wisp, willothewisp.com, word of mouth marketing | 1 Comment

Happy Holidays, Season’s Greetings, or Merry Christmas?

By Sharon Mostyn | Published: December 26, 2009

How do you wish your customers happy holidays? Are you specific: Merry Christmas, Happy Kwanzaa, Happy Hanukkah? Or generic: Season's Greetings, Happy Holidays?

Also posted in Email Marketing, General Updates | Tagged Christmas, email, Hanukkah, Happy Holidays, holiday emails, holiday greetings, Kwanzaa, Merry Christmas, Santa Claus, Season's Greetings, Winter Solstice | Leave a comment

Almost Nuts About Southwest Airlines?

By Sharon Mostyn | Published: December 10, 2009

Marketing lessons learned from an almost satisfying customer service lesson with Southwest Airlines.

Also posted in General Updates, Social Media | Tagged @SouthwestAir, Facebook, Facebook Fan Page, nuts, Southwest, Southwest Airlines, Twitter | 3 Comments

Cyber Monday Mayhem: Bigger Is Not Always Better

By Sharon Mostyn | Published: December 1, 2009

Bigger is not always better when it comes to swollen lips, online shopping traffic, or landing page content. Sometimes less really is more.

Also posted in Medical Mayhem | Tagged Black Friday, Coremetrics, Coremetrics Benchmark, Cyber Monday, Landing Page Optimization, Less is More, SiteTuners.com, Tim Ash | 1 Comment

Quit Following Me!

By Sharon Mostyn | Published: November 24, 2009

The number of followers shouldn't be used as a social media measure of success or key performance indicator (KPI). Social media followers are only worth the input they bring to the conversation.

Also posted in General Updates, Social Media | Tagged Albert Camus, Facebook friends, friends, friendship, key performance indicator, KPI, LinkedIn contacts, measure of success, Social Media, Twitter followers | 7 Comments

You’re In Good Hands…

By Sharon Mostyn | Published: November 12, 2009

Good customer service retains loyal customers and creates word of mouth marketing. Allstate agent Michael Torr went above & beyond and will keep our business.