Tag Archives: testing

Testing, Testing, One, Two, Three… #SMchat Topic for 05/12/10

By Sharon Mostyn | Published: May 10, 2010

Testing of marketing campaigns was a prevalent theme at the MarketingProfs B2B Forum (MPB2B) and hopefully this theme will continue during #SMchat.

Posted in Email Marketing, General Updates, Marketing, Twitter Chats, Web Analytics | Also tagged email testing, Google Website Optimizer, marketing campaigns, MarketingProfs B2B Forum, statistically significant, Stephanie Miller, testing methods | 3 Comments

Don’t Put All of Your Eggs In One Basket

By Sharon Mostyn | Published: April 5, 2010

In marketing, as in life, it is best to diversify your interests. Testing multiple marketing channels to see what works for you is the best strategy.

Posted in Affiliate Marketing, DRTV, Email Marketing, General Updates, Marketing, Social Media | Also tagged Affiliate Marketing, basket, direct response television, DRTV, Easter, eggs, Email Marketing, Facebook, marketing channels, pay-per-click, PPC, SEM, Social Media, Twitter, YouTube | 3 Comments

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